BUILDING COMMUNITIES, BUILDING BRAND VALUE
Social Media – Digital Publishing – Video – News Syndication – Community Events – Microsites – Brand Building – Domains
We get your brand noticed and engaged with.
We are community builders, network extenders and match makers and we link businesses with consumers (B2B or B2C) via digital publishing, video and social media.
With the emergence of digital research suggesting that web traffic, network reach and engagement is driven by external more than internal sources through various means such as inbound links from niche content, we have seen an increase in businesses redirecting some of their advertising and marketing budgets to ‘owned’ media.
‘Owned’ media is where the mother brand also owns/uses external sub-brands and drives engagement back to their mother brand via these sub brands. Basically A buys/uses B & C to build A to a greater extent than could have been achieved within A itself.
We are helping businesses create and maintain new brands and sub brands, driving engagement and building brand value.
We have access to a massive portfolio of sub brands in your sector that we could utilize on your behalf to start boosting your brand value and network reach.NOTE:
According to Clare Hill, managing director of the Content Marketing Association, the industry (owned media) – which she values at more than £4bn – is disrupting traditional marketing. “Owned media is now the most important channel within the media landscape, with marketing spend migrating to it from channels such as print advertising,” she says. “This is a significant change for the industry and affects both how brands plan and carry out their campaigns and how they engage with consumers.”